In a surprising move, Warner Bros. Discovery has rebranded its streaming service, HBO Max, now called Max. The merger between Discovery and Warner Bros. resulted in a major restructuring of the company to streamline. The rebranding aims to broaden the appeal of the service, particularly towards kids and families. While still showcasing renowned IPs like Game of Thrones, The Last of Us, and Harley Quinn.
Enhanced Content Offerings and Improved User Experience
Max will retain content from HBO, Cartoon Network, Boomerang, the Wizarding World, and Looney Tunes. Moreover, the company also introduced an average of 40 new titles and TV show seasons every month. The revamped streaming platform is set to launch on May 23rd in the U.S., offering three subscription tiers with pricing ranging from $9.99 to $19.99 per month. Current HBO Max subscribers will not experience any changes in their pricing when the app updates to Max.
According to JB Perrette, President & CEO of Warner Bros. Discovery’s Global Streaming and Games, the rebranding was necessary to simplify and improve the experience for consumers, focusing on standing out in the crowded streaming market. Max.com will feature more personalization options, simplified navigation, and a new video playback experience. Moreover, kids will have more prominent experiences with their own profiles and parental controls.
Exciting New Projects Announced Under the ‘Max’ Banner
Warner Bros. Discovery has announced several new projects, such as a drama series set in The Conjuring universe, a new Big Bang Theory project from Chuck Lorre, and another Game of Thrones prequel series titled A Knight of the Seven Kingdoms: The Hedge Knight. These announcements followed the name change, which has garnered mixed reactions from the public. With these changes and new projects, the company aims to reinforce its position in the competitive streaming landscape and entice a broader range of viewers to explore Max’s diverse content offerings.